May 2023

A Beginner's Guide to SMS Marketing: Examples, Best Practices, and Tips

A Beginner’s Guide to SMS Marketing: Examples, Best Practices, and Tips

SMS marketing has become an essential tool for businesses looking to engage with their customers on a more personal level. With its high open and response rates, SMS marketing can be a highly effective channel for reaching your target audience. In this beginner’s guide, we’ll explore what marketing is, how it works, best practices, examples …

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Diversity, Equity & Inclusion (DEI) in Influencer Marketing: Racial and Gender Inequalities Report

Diversity, Equity & Inclusion (DEI) in Influencer Marketing: Racial and Gender Inequalities Report

In recent years, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. With the rise of social media platforms, influencers have become the new celebrities and their followers the new fan base. However, despite the popularity of influencer marketing, there are still concerns regarding diversity, equity, and inclusion …

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The Pros and Cons of Using WordPress as an E-commerce Platform

The Pros and Cons of Using WordPress for eCommerce

WordPress is one of the most popular content management systems (CMS) in the world. While it was originally designed as a blogging platform, it has evolved into a versatile and flexible platform that can be used for a variety of purposes, including eCommerce. But is WordPress really a good choice for eCommerce? In this blog …

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