April 2023

FMCG and Influencer Marketing Make a Power Couple

FMCG and Influencer Marketing Make a Power Couple

Fast Moving Consumer Goods (FMCG) are products that are sold quickly and at relatively low cost. These include food and beverages, personal care products, and household items. Influencer marketing, on the other hand, is a type of marketing that involves partnering with social media influencers to promote products or services. In recent years, FMCG brands

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Guide to YouTube Marketing

The Ultimate Guide to YouTube Marketing (2024)

In today’s digital age, online video consumption has skyrocketed, and YouTube has become the world’s second-largest search engine after Google. As such, YouTube Marketing has become an essential component of any digital marketing strategy. In this ultimate guide to YouTube marketing, we’ll cover everything you need to know to create a successful YouTube marketing campaign.

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