InfluencerMarketing Archives

2024 Social Media Trends: The Evolution of Platforms and Content Strategies

Leave a Comment / Digital Marketing / TemplateBulb

In the ever-changing landscape of social media, staying ahead requires a keen understanding of emerging trends. As we step into 2024, new dynamics are shaping how users engage with platforms and content. Let’s explore the evolving social media trends that are redefining the way brands connect with their audiences. The Rise of Video-First Platforms: Video […]

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Diversity, Equity & Inclusion (DEI) in Influencer Marketing: Racial and Gender Inequalities Report

Leave a Comment / Digital Marketing, SEO / TemplateBulb

In recent years, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. With the rise of social media platforms, influencers have become the new celebrities and their followers the new fan base. However, despite the popularity of influencer marketing, there are still concerns regarding diversity, equity, and inclusion

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FMCG and Influencer Marketing Make a Power Couple

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Fast Moving Consumer Goods (FMCG) are products that are sold quickly and at relatively low cost. These include food and beverages, personal care products, and household items. Influencer marketing, on the other hand, is a type of marketing that involves partnering with social media influencers to promote products or services. In recent years, FMCG brands

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