MarketingTrends

Social Media Trends

2023 Social Media Trends: The Evolution of Platforms and Content Strategies

In the ever-changing landscape of social media, staying ahead requires a keen understanding of emerging trends. As we step into 2023, new dynamics are shaping how users engage with platforms and content. Let’s explore the evolving social media trends that are redefining the way brands connect with their audiences. The Rise of Video-First Platforms: Video […]

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FMCG and Influencer Marketing Make a Power Couple

FMCG and Influencer Marketing Make a Power Couple

Fast Moving Consumer Goods (FMCG) are products that are sold quickly and at relatively low cost. These include food and beverages, personal care products, and household items. Influencer marketing, on the other hand, is a type of marketing that involves partnering with social media influencers to promote products or services. In recent years, FMCG brands

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